Radu I. Herscovici
Been there. Done that.
Call me. (628) 400-1015
radu@zingable.com
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Recent News
Performance Advertising
12 August 2026
What running $80K a month actually looks like
AI & Automation
10 August 2026
The case for local-first AI in marketing ops
Conversion & Growth
07 August 2026
GEO: getting your brand cited by the machines
Performance Advertising
05 August 2026
AI Max for Search: what I’d actually turn on
AI & Automation
03 August 2026
Keeping an AI agent alive for months, not minutes
Measurement & Analytics
31 July 2026
Attribution is a map. Incrementality is the territory.
Performance Advertising
29 July 2026
Meta’s Andromeda era: structure less, feed the machine more
Measurement & Analytics
27 July 2026
First-party data stopped being optional in April 2025
Conversion & Growth
24 July 2026
Speed is still the cheapest conversion lift you’ll buy this year
AI & Automation
22 July 2026
UGC-style ads without the UGC
AI & Automation
20 July 2026
MCP is quietly becoming the plumbing of your marketing stack
Measurement & Analytics
17 July 2026
Consent Mode v2, two years in: what modeled numbers mean
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Recent Posts
Google AI Max vs Meta Advantage+: what each one actually takes off your hands
How to check whether your conversion tracking is actually correct
The citation is the new impression, and ChatGPT ads are underpriced
The company page is a dead media asset on LinkedIn
Google’s AI Max after a full quarter in production
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