Radu J. Herscovici

Online Business Strategist

I’m Radu I. Herscovici, an Online Business & Marketing Consultant based in Miami, Florida.
Top Rated on Upwork · 100% Job Success · Google Partner.
“Tie your life to a goal, not to things”.

Certifications

Some certifications I’ve received during my experience.

2013 - Present
Google Ads

Google Ads Search, Shopping & Display — certifications verified by Upwork

Google Partner
Mar 2021
Python for Data Science

Artificial Intelligence and Machine Learning Program

View Certificate
2024 - 2025
University of Barcelona

Master's Degree in Digital Health Care

Master's Degree
2026
Agentic Advertising Org

Member — standards for agentic advertising (VAST, AdCP, MCP)

Member
Mar 2015
MIT School of Management

Certificate for Entrepreneurship

View Certificate
Mar 2021
AI Chatbots W/out Coding

Building and selling Artificial Intelligence based Chatbots

View Certificate

*Bragging about my clients.
I just love them!

"We have worked exclusively with Radu at Zingable and have found that he treats the business as if it were his own. We were starting our campaign from scratch, and by the 3rd month, we had reached our targeted CTR and conversion rate. He is a great communicator and takes time to walk us through the parts we don't understand well. Well worth the time and money."
Dorothy

Owner at HotSpot Rentals

"I've found Zingable to be highly knowledgeable, easy to work with and very helpful in managing our PPC campaign. They've continually shared their knowledge to help me understand what is going on in the market and what they are doing. They have significantly improved our CTR, and helped to improve our conversion rate overall. Give them a shot!"
Cory

CEO at MarriageFoundation.org

"His knowledge is second to none, and he is a tremendous attribute to any team. With his collaboration, we've since run a few successful campaigns. His services are well worth the money, I'm going to test his Google paid search chops next, which apparently is his bread and butter. If you're reading this, you're lucky to have found him. Highly Recommend."
Erik Lefkowitz

CEO at regenuity

“A smart guy, and a bit of a smartass as well, which made the project fun to work on 🙂 Radu was always easy to reach and was very knowledgable with all aspects of the job, and was able to offer several suggestions that made the project even better than I imagined it could be.”
Jim Keiser
“If you are reading many resumes and this one even almost lines up with what you need then hire them immediately. I plan to work with Radu for long term. Their work was above and beyond to say the least.”
Harriett Stuart

Sortware Engineer at @Sanfasio

“Could not recommend Julian more! 5 STARS! He is fantastic at what he does and definitely an expert in the SEO/ digital ad space. He helped me gain sales immediately and made the set up process painless for someone who has a hard time understanding analytics! Great communication and even better results. It would be a mistake not to hire him”
Hailey

SEO & Analytics client — via Upwork

“I had the pleasure of working with Julian, and I couldn't be happier with the results! He brought a perfect blend of professionalism and friendliness to the table, making the entire experience enjoyable and productive. Throughout the project, Julian demonstrated exceptional analytical skills. He meticulously monitored ad performance, identifying areas for improvement and swiftly making adjustments. I would def get back for future projects!”
Alexandra

Amazon & Walmart advertising — via Upwork

“Julian was great to work with — always reliable and easy to communicate with. He explained technical stuff in a way that everyone could understand, making the whole process much smoother. Despite the project's complexity, Julian delivered high-quality work on time. I highly recommend Julian for any future projects and would love to work with him again.”
Enterprise Automation Client

Back-office automation, Java + UiPath — via Upwork

“It was a pleasure working with Julian. He is a true professional that communicates clearly and delivers high quality results.”
AI Adtech Founder

Technical review: VAST validator + MCP server — via Upwork

Experience

2024 - PRESENTAI AUTOMATION PRACTICE
MARKETING & AI SYSTEMS CONSULTANT
AI agents and automations for real business work — lead qualification, research, content, back-office RPA (Java + UiPath). Independent technical reviewer for AI adtech (VAST validation, MCP). Member of the Agentic Advertising Organization.
2013 - PRESENTZingable
FOUNDER & SENIOR MARKETING STRATEGIST
$8M+ in managed ad spend for clients in e-commerce, healthcare, entertainment, and B2B. Google Partner. From strategy to hands-on execution — ads, analytics, automation.
TOP RATED · 100% JOB SUCCESSUPWORK
MARKETING & AI CONSULTANT
75 completed contracts for clients worldwide — PPC, analytics, CRO, and AI automation. Top 5% on Upwork's AdWords & Analytics skill certifications. Google Ads Search, Shopping & Display certified.
2011-2013NetBridge Services
Product Owner
Acting as a Product Manager for a top Romanian classifieds website, using Agile methodologies.
2010-2011NetSec Interactive
Marketing Manager
Responsible for the research, analysis and tracking of financial, technological and demographical factors in order to capitalize market opportunities.
2010-2011Ziua Veche
SEO Consultant
• Keyword research
• On-page optimization
• Social media integration
2005-2009Logic Management
Project Manager
Developing and implementing strategic objectives for the company, while consolidating an online retail community.
2004-2005Romania Film
Web Coordinator
Overseeing the creation of the front-end and administration panel of the website and data base management.

I've been fortunate to work with and for people from some amazing organizations.

Achievements
150

Partners worldwide, as well as designers, developers and marketers.

1,250

Projects completed and delivered worldwide in more than 20 countries.

500

Satisfied customers worldwide at present, among our partners.

veeam radu herscovici
zerto radu herscovici
Adara Power radu herscovici
hotspotrentals radu herscovici
tops pizza radu herscovici
america homes radu herscovici
universal medical radu herscovici
student loan lawyer radu herscovici
Brooklyn funding radu herscovici
naseba financial services radu herscovici
22
Years
Experience
*Guiding you from idea to customer satisfaction

A holistic approach to marketing & AI

Performance Advertising
Google, Meta, Microsoft, Amazon — Search, Shopping, PMax, and video. $8M+ in managed ad spend, currently running $80K+/month across the US, EU, and APAC.
AI Marketing Systems
Custom AI agents that handle real work — lead qualification, research, content, support. Systems that run for months without supervision, not weekend demos.
Tracking & Measurement
GA4, Google Tag Manager (web + server), Meta CAPI, Consent Mode v2. Clean data first — every decision downstream depends on it.
Conversion & Growth
CRO audits, landing pages, e-commerce feeds and query-level bidding. I'm the bridge between traffic and revenue.

Journal

Bits and pieces that I write from time to time

Contact

Contact info

4391 Collins Avenue
Miami Beach, FL 33140

Let's grab a coffee and jump on conversation chat with me.