Radu I. Herscovici
Been there. Done that.
Call me. (628) 400-1015
radu@zingable.com
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incrementality
Measurement & Analytics
19 August 2026
What I got wrong about attribution for a decade
Measurement & Analytics
17 August 2026
Why I stopped trusting platform-reported ROAS
Measurement & Analytics
31 July 2026
Attribution is a map. Incrementality is the territory.
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